Risks

For businesses who are already in the youth and family space, or those who are not but would like to explore it, the risks of not understanding the dynamics and best practices in this market include:

• Unrealized business growth, profitability and return on investment.
  
• Missed opportunities to lift sales of existing products that are languishing or not keeping pace with the category.
• Not realizing the full potential of a brand to play a meaningful role in the lives of kids and families.

Opportunities

The opportunity for companies who understand the dynamics and best practices in this market include:

• Opening up avenues for a different trajectory of growth for the business.
• Maximizing the full business potential of your products.
• Creating a real synchronicity between what you’re doing in your business, and the kind of contribution it can make to the world.