Expert Topic
Youth and Family Strategies for Growth
There is no other market quite as powerful and engaged as the youth and family market.
Whether youth is the core of a current business, a source of future growth, or an inspiration to bring fresh, culturally-inspired thinking to an established business, understanding what makes this audience tick is a secret weapon for many companies looking to grow.
In the business of selling, the final metric, of course, is sales. But when we can identify not only what a product does, but how it can enhance the lives of families, we have a formula for greatness.
Meet the
Expert
Julie Halpin Anderson
President, Next Step Strategic Services
New York, NY
- English
Expert Topic:
About Julie Halpin
- 30 years experience in advertising and marketing in youth and family marketing for Fortune 500 to start-ups.
- Founder and CEO of The Geppetto Group: leading youth & family agency and consulting company.
- Founder and General Manager of Saatchi & Saatchi Kid Connection - led the General Mills Youth and Family brands.
- Specialties: Brand Strategy; Business Planning; Consumer Insight; Innovation; Integrated Marketing; Advertising & Promotion.
- Industry Categories: Youth & Family; CPG (food, beverage, HBA); Retail; Entertainment (toys, media, live events); Sports (leagues, apparel); Health & Wellness.
Experience
President
•
Next Step Strategic Services, LLC.
2013
—
Present
- Founder, President of this marketing strategy company.
- Clients include: Chobani Yogurt, NuSkool, Shire Pharmaceuticals, Hasbro - Play-Doh
Chief Executive Officer
•
Geppetto Group, a WPP Company
1997
—
2013
- Founder and CEO of this youth & family creative agency and strategic consultancy.
- WPP plc is a British multinational advertising and public relations company (WPP also owns Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS, Young & Rubicam).
- Geppetto clients include: Walmart, NBA, USAA, Conagra, Pepperidge Farm, Pepsico's first-ever youth brand - Tropicana Tropolis, Frito Lay - Twisted Cheetos, Samsung's K5 MP3 player
- Created Walmart’s Healthy Living Initiative strategic plan including new store-brand product concepts, success metrics, communication strategy and roll-out plan.
General Manager, Sr. Vice President
•
Saatchi & Saatchi
1986
—
1997
- Led the General Mills Youth & Family brands and was a founder of the agency’s specialty unit dedicated to youth marketing – the Kid Connection.
- Clients included: Betty Crocker Fruit Snacks, Yoplait yogurt, Lucky Charms, Trix, Honey Nut Cheerios, Cheerios
- Led the development of General Mills’ very first consumer website – Youruleschool.com – ahead of market trends that gave the company a first-mover advantage and positive PR as an industry leader.
Media Planner
•
Leo Burnett
Jun, 1984
—
Aug, 1986
Education
New York University
MA, Comparative Religion, 1995
Holy Cross College
BA, French, 1984
Academic Honors
Summa Cum Laude, Phi Beta KappaAwards
- Atticus Award for Thought Leadership (1998)
- Ad Age Women to Watch (1998)
Boards
- Theatreworks USA - the nation’s largest producer of theatre for young audiences; Board Chair (2010-2013), Board Member (2005-Present).
Keynote Speeches
- "Reinventing New Markets, Competition and Leadership for 2020 and Beyond", CASRO Global Research Conference (San Francisco, CA, March 8, 2013)
Panels
- Northwestern Univ (Kellogg) Innovation Network, Dr. Robert C. Wolcott: Dancing with the Start-ups, "Resistance is Futile. Prepare to be Assimilated" (October 18, 2012)
Academia
- Guest Lecturer - Entrepreneurship, Business and Brand Strategy, Marketing and Advertising Best Practices; Syracuse University Newhouse School, New York University, Covenant Foundation, and College of the Holy Cross (2009 – Present).
Packages with Julie Halpin starting from $600
Your Expert Package Includes:
Best Practices
Access to ALL Best Practices authored by TrustedPeer
Expert Julie Halpin Anderson on this topic.
Pre-Meeting Discovery Process
Review and analysis of your issue with pre-meeting discovery questions by Julie Halpin, followed by
a 30- or 60-minute one-on-one call.
Sample
One+-on-One Call
Your (+colleagues) meeting is directed and focused from the first minute.
Meeting Summary Report
After your call, Julie Halpin completes a Meeting Summary Report to provide you with the
session’s discussion topics, analysis, assessment and recommendations for next steps.
Sample
Post-Meeting Engagement
After your meeting, continue your relationship with Julie Halpin
on your own, or with TrustedPeer’s support.