Meet the Expert
Karla Zens
Director of Marketing, Stok
- Leads CP Green, the green brokerage program of Capital Pacific, a national commercial real estate firm with sales of $7.13 billion in 49 states across the U.S.
- A leader and frequent speaker for ICSC RetailGreen, the leading retail-focused green real estate conference in the U.S.
- Co-chair of the 2013 ICSC RetailGreen Conference and member of the executive committee of the US Green Building Council's Bay Bridge branch.
- Advisor to Cole Valley Partners, a boutique real estate investment and consulting firm that prioritizes investing in and repositioning assets into green buildings.
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Navigating Green Real Estate for Owners and Investors
Director of Marketing, Stok
Risks & Opportunities
Risks
If you fail to take advantage of strategies and technologies that can improve building efficiency, you face the following risks:- You may be spending a lot more money than is required on energy: future price volatility is a risk.
- Your property may be more expensive to occupy compared to competitive properties in the market, therefore less desirable to tenants.
- If you are publicly traded, there could be pressure from shareholders and watchdogs who will consider you an inferior player.
- You may lose investors who may decide not to invest in your company if you are not showing improvement in building efficiency.
- There is potential legal risk if you fail to comply with disclosure laws.
- From a social aspect you’re not being a very good corporate citizen.
- Your properties could become obsolete as governments impose rating systems and forbid buildings that don't achieve required efficiency standards from being transacted. (This is already being implemented in the UK.)
Opportunities
If you do take advantage of available technology and the knowledge of how to make buildings more efficient, you have the following opportunities:- You can save money and help your bottom line.
- Your properties will be more attractive to tenants.
- You can build a reputation as a good corporate citizen.
- If you are publicly traded, you can build the value of your stock.
- You can become more attractive to investors.
Navigating Green Real Estate for Owners and Investors:
Risks & Opportunities
Expert Topic