Meet the Expert
Janet Standen
Co-Founder, Scoot Insights
- Leveraging 25 years of consumer marketing experience in the UK/Europe and in the US to reveal fresh consumer insights that are relevant and directional and inform management teams in making more valuable decisions.
- Focused on bringing rapid, in-person, qualitative consumer understanding to the client/agency team without compromising depth of understanding and ensuring immediately actionable results.
- In the past five years clients have included: 7x7 Magazine, Annie's, BevMo!, Birds Eye Foods, Brita, Cisco, Clorox's Fresh Step, d-CON, Dole, Ebro, facebook, Fleischmann's, Google, Hormel, IHOP, Kraft Europe, Kroger, LeapFrog, Milton's, Nestle, PepsiCo, PG&E, Quaker, Sabra, Samsung, TurboTax.
Meeting Packages from $550
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Market Research - Qualitative Consumer Insights
Co-Founder, Scoot Insights
Skills
- Planning and project management
- Moderating skills: unbiased, non-judgmental, empathetic, approachable
- Facilitating skills: team management, conflict resolution, time management, energizing, problem solving, decision making
- An active listener
- Good at probing
- Good people and social skills
- Flexibility to improvise
- Ability to elicit attitudes, motivations and sub-conscious emotions
- Analytical skills
- Business or marketing background to understand context
- Balance of strategic and creative strengths
- Writing skills
- Verbal and visual presentation skills
- Story-telling
Market Research - Qualitative Consumer Insights:
Skills
Expert Topic