Meet the Expert
Janet Standen
Co-Founder, Scoot Insights
- Leveraging 25 years of consumer marketing experience in the UK/Europe and in the US to reveal fresh consumer insights that are relevant and directional and inform management teams in making more valuable decisions.
- Focused on bringing rapid, in-person, qualitative consumer understanding to the client/agency team without compromising depth of understanding and ensuring immediately actionable results.
- In the past five years clients have included: 7x7 Magazine, Annie's, BevMo!, Birds Eye Foods, Brita, Cisco, Clorox's Fresh Step, d-CON, Dole, Ebro, facebook, Fleischmann's, Google, Hormel, IHOP, Kraft Europe, Kroger, LeapFrog, Milton's, Nestle, PepsiCo, PG&E, Quaker, Sabra, Samsung, TurboTax.
Meeting Packages from $550
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Market Research - Qualitative Consumer Insights
Co-Founder, Scoot Insights
Defined Terms
- Ethnography
- An observation-based study that takes place in-person, but usually in the experiential setting for a product or service, for example at a participant's home, or in the car, at a bar, or while shopping
- In-depth Interview
- Typically a discussion that takes place with 1-3 people at a time. A mini-group would be 4-6 people and a focus group would usually be 7-10 people.
- In-person Qualitative
- A discussion with consumers that provides a deeper understanding of their attitudes, opinions and perceptions relating to a specific topic, brand or issue and takes place in-person as opposed to by telephone or online
- Live recruit
- Where a potential respondent is intercepted in real time, and invited to take part in a research study immediately (this can be for qualitative or quantitative research)
- Moderator
- The professional term for the person interviewing or "moderating" the discussion with consumers
- MROC
- Market research online communities
- Pre-recruit
- Usually respondents who are part of a panel or database who have agreed to be contacted to take place in research studies on an on-going basis – they tend to be managed by research facilities or by on-line panel companies
- Screener
- A questionnaire that is designed prior to research containing the participant criteria for respondents for a specific research study
Market Research - Qualitative Consumer Insights:
Defined Terms
Expert Topic