Meet the Expert
Lee Sands
Managing Director, Sierra Asia Partners
- 30 years of work experience in Asia in both the public and private sectors.
- Office of the United States Trade Representative, Chief U.S. trade negotiator with China and Japan from 1991 to 1997.
- Negotiated China's entry into the World Trade Organization.
- Speaks and writes both modern and classical Chinese.
Meeting Packages from $600
Your Meeting Package Includes:
- All 8 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Market Entry Strategies for China
Managing Director, Sierra Asia Partners
Risks & Opportunities
Risks
- There isn't a really a free market in China because the government so tightly controls what the priorities are and how easy it is to get an enterprise off the ground.
- There is simply no way to get around working with the government if you're going to market there.
- Chinese business culture is, for many reasons, very different than it is in the West, and that can be a challenge.
Opportunities
- If you take the time to understand what the government wants, and what you’re providing aligns with the government’s needs, interests and priorities, a foreign company can go to market quickly and do extremely well.
- Government officials, including local ones, are often very service-oriented, very business-friendly, and helpful overall – to the point where they are often far better to work with than their American counterparts.
- Simply because there are so many different markets in China, there is an enormous range of opportunities.
Market Entry Strategies for China:
Risks & Opportunities
Expert Topic