Meet the Expert
Lee Sands
Managing Director, Sierra Asia Partners
- 30 years of work experience in Asia in both the public and private sectors.
- Office of the United States Trade Representative, Chief U.S. trade negotiator with China and Japan from 1991 to 1997.
- Negotiated China's entry into the World Trade Organization.
- Speaks and writes both modern and classical Chinese.
Meeting Packages from $600
Your Meeting Package Includes:
- All 8 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Market Entry Strategies for China
Managing Director, Sierra Asia Partners
Target Audience
Entrepreneurs, especially for early stage tech companies. For larger companies: CEO or designee, VP government affairs, other C-suite executives, regional heads.
For early stage entrepreneurial ventures, stakeholders include everyone in the organization; success entering the China market can transform the venture in innumerable ways. For larger companies and corporations, stakeholders include boards of directors, legal, and others involved in corporate governance; product development; supply chain management; marketing.
Technology, biotechnology, media; companies with innovative, disruptive technologies; any industry where the barriers to entry are still high, government plays a large role, and navigating the bureaucracy and the system are at a premium.
Early stage companies, just entering the China market and lacking in corporate staff for market entry legwork. Large companies and corporations that need to adapt their business plans to China and find a path forward that matches their plans with opportunities in China.
Market Entry Strategies for China:
Target Audience
Expert Topic