Meet the Expert
Reinhard Joelli
TrustedPeer Expert, TrustedPeer, Inc.
- Global Insights (Market Research) Team Leader enabling smarter business decisions for increasing Brand Value and improving Business Results.
- Primary focus is the Global Financial Technology area, with unique broad and deep expertise in Global Brand positioning and tracking, Reputation and Sponsorship research.
- Led and refreshed Global Tracking Studies (Brand Equity Tracker, Ad Tracker, and Sponsorship Tracker) in 30 countries.
- Directed an extensive 10-country, foundational global quantitative positioning study, that provided key input into refreshing Visa’s global brand positioning and tagline.
- Led various complex global research efforts into Brand Architecture / Identity, Naming, Card Design, and other brand related topics.
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Global Brand Research, Positioning and Tracking
TrustedPeer Expert, TrustedPeer, Inc.
Resources
- The lure of global branding: David A. Aaker and Erich Joachimsthaler
- Developing a global brand promise: A case study of Citigroup
- 2013 David Ogilvy Awards, multicultural division: "PowerAde Believe"
- Measurement and tracking of brand equity in the global marketplace: The Pepsico experience
- Brand tracking: Taking the pulse on your brand
- Measuring brand equity across products and markets: David A. Aaker
Global Brand Research, Positioning and Tracking:
Resources
Expert Topic