Meet the Expert
Reinhard Joelli
TrustedPeer Expert, TrustedPeer, Inc.
- Global Insights (Market Research) Team Leader enabling smarter business decisions for increasing Brand Value and improving Business Results.
- Primary focus is the Global Financial Technology area, with unique broad and deep expertise in Global Brand positioning and tracking, Reputation and Sponsorship research.
- Led and refreshed Global Tracking Studies (Brand Equity Tracker, Ad Tracker, and Sponsorship Tracker) in 30 countries.
- Directed an extensive 10-country, foundational global quantitative positioning study, that provided key input into refreshing Visa’s global brand positioning and tagline.
- Led various complex global research efforts into Brand Architecture / Identity, Naming, Card Design, and other brand related topics.
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Global Brand Research, Positioning and Tracking
TrustedPeer Expert, TrustedPeer, Inc.
See the first Best Practice free or
Purchase All Best Practices on this topic for $100.00.
Explore business and branding opportunities by conducting initial qualitative brand positioning research in key markets or countries.
Conduct quantitative positioning research in key markets.
Select a final brand equity measurement model.
Create a unified brand positioning that works globally, but is customized for local markets; select rational and emotional brand attributes for tracking.
Select a best-of-breed tracking tool and tailor it to your specific industry and competitive environment.
Conduct tracking of brand equity, advertising performance, brand perceptions and behavior in countries with marketing investment.
Create an ongoing feedback loop by maintaining a close alignment and sharing results within headquarters groups and regional and in-country marketers.
Access all 7 of Reinhard’s
Best practices today.
Best practices today.
Reinhard draws from years of experience to offer
you exclusive insights and tools.
Buy the full set for $100.00
(applies towards first Expert Package with Reinhard)
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Global Brand Research, Positioning and Tracking:
Best Practices
Expert Topic