Meet the Expert
John Berard
President, Credible Context
- President, Credible Context consultancy
- Board Member, International Association of Privacy Professionals
- Board Member, TRUSTe
- General Manager, Fitzgerald Communications
- General Manager, Fleishman-Hillard
- Deputy General Manager, Hill & Knowlton
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Actionable Messaging and Competitive Positioning
President, Credible Context
Skills
- The ability to translate what might be dense or industry-specific language into a story that people, who are not a part of that industry or schooled in it, can appreciate and understand.
- The ability to listen to customers and to hear what they say.
- The ability to craft language, write well and speak the truth.
- The ability to mine data and understand research.
- The ability to manage many different communications channels – social media, mass media, advertising – at the same time.
- The ability to be keenly aware of what is transpiring in the market place, the economic landscape and the world at large.
Actionable Messaging and Competitive Positioning:
Skills
Expert Topic