Meet the Expert
Susan Lynch PhD
Adjunct Professor of Strategy, INSEAD
- Focus on the intersection of strategy implementation and organizational change - how a company’s approach to strategy development shifts as a company grows and matures.
- Adjunct Professor of Strategy at INSEAD - in strategy and strategy implementation to MBAs and executives.
- Visiting Assistant Professor, Harvard Business School
- Management consultant with McKinsey & Company in New York and Sydney
- PhD in Strategic and International Management
Meeting Packages from $600
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Strategy for Business Expansion and Corporate Growth
Adjunct Professor of Strategy, INSEAD
Defined Terms
- Competitive advantage
A company's position relative to its competitors; this positioning makes it more attractive to a given market and better able to serve that market profitably.- Strategic planning
A formal, structured process whereby companies create, define and develop their strategy.- Strategy
A plan for an organization that aligns the company's internal skills and capabilities to the opportunities in the market for long-term success.- Strategy content vs. strategy process
Strategy content includes the elements of your strategy such as defining your advantage, and the skills and capabilities of your company. Strategy process is the means by which a company develops and chooses its strategy.
Strategy for Business Expansion and Corporate Growth:
Defined Terms
Expert Topic