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Susan Lynch PhD
Adjunct Professor of Strategy, INSEAD
- Focus on the intersection of strategy implementation and organizational change - how a company’s approach to strategy development shifts as a company grows and matures.
- Adjunct Professor of Strategy at INSEAD - in strategy and strategy implementation to MBAs and executives.
- Visiting Assistant Professor, Harvard Business School
- Management consultant with McKinsey & Company in New York and Sydney
- PhD in Strategic and International Management
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Strategy for Business Expansion and Corporate Growth
Adjunct Professor of Strategy, INSEAD
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Be proactive in understanding your company’s competitive position and sources of advantage and how these might shift over time.
Understand the market by speaking with customers and non-customers; understand competitive offerings and be aware of how the market is changing.
Revisit your strategy periodically, particularly when there are regulatory changes, new competitors entering the market or technological changes.
Transform your strategy into actions, activities, and a clear set of priorities; make it executable by including performance indicators, individual objectives, goals, metrics and other definable targets.
The strategy should be clearly visible and actionable in all of the supporting roles; be it IT, HR, finance or legal, everyone in the organization should have a meaningful link to the strategy.
As firms grow, a focus on strategic priorities is critical, especially for those farther from the market and customers – this is where resources get wasted and decision-making stalls.
Not everyone in the organization needs to be a strategy genius, but as the organization grows, build the strategic capabilities of a broader set of key employees.
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Strategy for Business Expansion and Corporate Growth:
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