Risks

Companies that fail to understand how to turn life sciences innovations into sustainable business results risk the following:

• Failure to build public support for new products and technologies, which can damage a firm in many ways for lengthy periods of time (reputation, brand image, loss of focus, financial, increased regulation, etc.).

• Failure to monitor and understand all aspects of the current and future competitive landscape (technology, financial, business, regulatory, etc.).

• Failure to be viewed as a company trying to do good things; a company interested in "more than just making money" even though profitability is an overarching target of any company.

Opportunities

Companies that succeed at turning life sciences innovations into sustainable results have the following opportunities:

• Developing products and services that contribute to increased, ever more sustainable production of food.

• Creation of food products that contribute significantly to improved human health and capturing the value created and/or shifted by these products.

• Investing in, developing and maintaining leadership positions in key technology areas of chemistry, data, genetics and nanotechnology such that they lead to more rapid development of new products and services for the food and agriculture industries.

• Creating new value capture and go-to-market systems and programs designed to more effectively identify, capture and share value created at all points along the agricultural and food value chain.

• Positioning the food and agriculture industries with the general public in such a way that the industries are seen as part of the solution, not the problem.