Meet the Expert
Doug McGowan
- 24 years at HP in engineering, engineering management, and general management
- Led teams working on emerging technologies and enterprise mobility strategy
- Designed, developed or built HP's Cooltown innovation centers in Singapore, London, Palo Alto and elsewhere.
- Developed and marketed HP's VerSecure encryption technology and represented HP as encryption policy expert in meetings with the White House, U.S. Congress, FBI, Departments of Defense, Justice and Commerce
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Software and Technology Companies: From Legacy to the Future
CEO, Urban Cyberspace Company
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Understand the customer: Too often, companies assume they know what their customers want or will want in the future.
Develop customer intimacy: Build the right products by having select customers help in defining and developing the product.
Make sure you have the right team, one that is well-suited to designing and implementing the next generation product.
Ensure legacy products are stable and customers are happy: If not, they will invariably siphon resources and time from new investments.
Understand not just what you're going to build but how you are going to do it: Plan and design for an extended product lifetime.
Consider applying aspects of Agile development; in particular, ensure that all stakeholders review prototypes early in the process.
Release a product in multiple phases: Make sure that the first phase can be used by an actual customer.
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Software and Technology Companies: From Legacy to the Future:
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