Meet the Expert
Lisa Fernow
President, Fernow Consulting
- 25 years as a strategist, global marketing executive, and consumer insights professional
- Founder, Fernow Consulting, specializing in new products, brand strategies for sustained growth, global marketing, reinventing customer experiences, startups
- Clients include Celebrity Cruises, General Mills, King County Library System, Nordstrom, Sara Lee, Starbucks, Sylvan Learning Centers, T-Mobile
- At PepsiCo, co-created Pepsi-Cola International's first total refreshment beverage strategy; developed and launched several $100MM brands; repositioned Fritos for long-term success
- Advisory Council, Johnson Graduate School of Management at Cornell University
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Reimagining and Reinvigorating Your Business to Accelerate Growth
President, Fernow Consulting
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Look for the macro trends that will affect your company.
Look for 'eureka' moments.
Set your thinking free.
Immerse yourself in consumers’ lives.
Connect your brand positioning to deep emotional or unconscious needs.
Spend time on the front lines to better understand your organization’s capabilities.
Invite focused play into your innovation process to bring fresh solutions.
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Best practices today.
Best practices today.
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Reimagining and Reinvigorating Your Business to Accelerate Growth:
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