Meet the Expert
Bob Butler
Executive Director, Nutrition Matters Foundation
- Executive Director of the Nutrition Matters Foundation (Nutrimatters™), a non-profit under IRS section 501(c)(3) dedicated to a healthier future for everyone. Learn from new science how the body really works and the truth about food to achieve healthy long-term weight loss and well-being without medicines, supplements, or surgery.
- COO of Intake Health™ an innovator in professional sports and consumer athletics hydration monitoring. We are proud to be funded by both the National Science Foundation and National Institutes of Health, who have awarded us multiple prestigious grants for our cutting-edge work in health monitoring.
- COO and a Founding Partner for Final Surge® developers of the FinalSurge.com coaching and training platform and apps that empower some of the world's best coaches and athletes to reach fitness and performance excellence like never before.
- CEO and Founder of Best Thinking® and Thinker Books, an independent digital publishing and early competitor of Amazon Publishing. Mashable.com rated it as one of the top five best websites for publishers.
- COO and GM with P&L responsibility for practice management at the LexisNexis Group of Reed Elsevier, one of the world’s largest online publishers of scientific, medical, legal, and business journals and websites.
- CEO and Founder of Time Matters® Software, the most widely used and most award-winning law office information and document management systems in the U.S. legal market at the time of its acquisition by LexisNexis.
- 20-plus years in virtually every leadership position in high-tech innovation, from startups to global companies, including building and successfully exiting his own startup (Time Matters®), nurturing startups in his accelerator (TechStarts+), venture investing, and driving strategy and numerous acquisitions for a major innovation initiative at a large global company.
- Testified before Congress on carbon-neutral renewable liquid fuels, participated in White House meetings with the VP on economic development, and was quoted in the Wall Street Journal on Internet taxation. Economic Development Consultant for the Technical Assistance Division for the U.S. Economic Development Administration, U.S. Department of Commerce.
- IRONMAN® Certified Coach. Qualifier for the 2021, 2022, and 2023 USAT Age Group Sprint Triathlon Nationals Championships. Commercial Pilot - Instrument Multi-Engine Land, Single Engine Sea.
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Commercializing Innovation to Drive Growth
Executive Director, Nutrition Matters Foundation
Risks & Opportunities
Risks
When innovation projects fail to create double-digit growth it can create a lack of vibrancy that can affect the ability of a company to attract financing and talent. But the greatest risk is that the loss of vibrancy may actually decay into an actual decline in the company. This can take the shape of a decline in the company's ability to innovate because failure creates fear to attempt innovation. It also can harm the growth ability of the company to an extent that the company is worse off than if no innovation had been attempted in the first place.Opportunities
Naturally, a well-executed innovation strategy creates opportunities for company growth – in this case, a return to double-digit growth for mid-cap companies. Such growth can create a form of organizational momentum that brings such opportunities as:- Improvements to recruiting and retention because people are happy to work at the company and proud of their accomplishments.
- Improving the company's ability to undertake more innovation projects and acquisitions.
- Boosting the company's core operations by adopting improved processes from an acquired company or through an innovation project's impact on company platforms or processes.
Commercializing Innovation to Drive Growth:
Risks & Opportunities
Expert Topic