Meet the Expert
Geoff McDonald
Former Global VP - Marketing, Communications, Sustainability and Talent, Unilever
- London-based thought leader and global advisor in HR, marketing, communications and sustainability.
- Career at Unilever spanning 25 years, culminating with his leading the company's groundbreaking work in business model transformation with purpose at its core.
- Previous roles at the company have included work across Africa, the Middle East, Turkey, Asia, Europe and the Americas. Unilever is a global corporation with turnover of £50 billion and 150,000 employees in 90 countries.
- A sought-after speaker, he inspires and provokes organizations to put purpose at the center of everything they do. Has spoken at Cambridge University, Warwick and Oxford as well as corporate events across Australia, Europe, Japan, North America, and Africa.
Meeting Packages from $500
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Purposeful Business - Doing Well by Doing Good
Former Global VP - Marketing, Communications, Sustainability and Talent, Unilever
Defined Terms
- Capitalism 1.0
- A form of "free market" (largely unregulated) capitalism that has produced enormous wealth, but also led to incredible poverty, social inequality, and the destruction of the environment. Capitalism 1.0 is characterized by a single-minded focus on creating profit and growth, with no concern for the collateral social or environmental damage.
- Conscious Capitalism
- Building on the foundations of capitalism with voluntary exchange, entrepreneurship, competition, rule of law and free trade, conscious capitalism adds trust, collaboration, compassion and value creation to the mix. A response to the shortcomings of "capitalism 1.0", conscious capitalism is a response to the increasingly interdependent nature of life on the planet.
- CSR
- "Corporate Social Responsibility." The department that manages a company's financial support to social and environmental causes. The company's social responsibility is seen as something separate from its day-to-day business operation.
- Purpose driven company
- A new model for business that is based on being a force for good in the world, rather than just seeking to maximize profit and revenue at the expense of the people or the environment.
- Sustainability
- Generally, the capacity to endure. For organizations, it's usually defined as having three fundamental pillars: people, planet and prosperity; or environmental, social and economic.
Purposeful Business - Doing Well by Doing Good:
Defined Terms
Expert Topic