Risks

Companies that treat purpose-driven business practices as an option, as something separate from their core mission, or ignore them altogether can expect to face the following risks:

• A loss of trust in the global market
  
• A slowdown in growth due to an inability to recognize and adapt to forces of social and environmental change
  
• A loss of market share to competitors who are more agile, progressive and busy adapting to the shifting realities 
  
• A reputation tainted by greed, short-term thinking or abuse of the environment
  
• A loss of productivity and an increase in costs related to growing employee dissatisfaction and absenteeism
  
• An inability to attract or retain top talent
  
• Reduced profitability
  
• No long-term viability
  

Opportunities

Companies that put purpose before profit and make this core to their strategy and culture can take advantage of the following opportunities:

• A growing global market that will trust and want to do business with your company
  
• A reputation for being aware, inspired and responsible 
  
• An ability to identify and innovate based on changing market realities 
  
• An overall increase in productivity 
  
• A decrease in the costs associated with long-term health care and absenteeism
  
• An ability to attract and retain top talent 
  
• Established channels for sustainable resources 
  
• Increased profitability
  
• Long term viability