Meet the Expert
Ted Judson
Vice President - Marketing, TrustedPeer, Inc.
- Launched and relaunched more than 350 products during 22 years at Electronic Arts
- Launched Brands (Gonzo Games), Services (ea.com) and Platforms (EA Mobile)
- Advertising executive for consumer food products such as Orville Redenbacher Popcorn, Maxwell House Coffee and Country Time Lemonade and financial service products for Wells Fargo and American Express
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Product Life Cycle Management
Vice President - Marketing, TrustedPeer, Inc.
Risks & Opportunities
Risks
- Implementing the wrong tactics at certain stages of a product's life cycle
- Prematurely killing your product
- Giving up on your brand's ability to reinvent itself
- Not knowing when to invest in your product to sustain growth
Opportunities
- Extending your product's lifecycle to improve ROI
- Innovating your product to reach new markets and new users
- Reinventing your product to create a new life cycle
- Maximizing the strengths of your company to extend a product's life cycle
Product Life Cycle Management:
Risks & Opportunities
Expert Topic