Mark Lowenstein
- Managing Director of Mobile Ecosystem, the firm he founded in 2002.
- EVP with the Yankee Group - founded and led global wireless programs
- VP, Strategy at Verizon Wireless.
- Selected by Boston Mayor Thomas Menino to determine wireless strategy for the City of Boston (2006)
- Lens on Wireless newsletter is read by more than 10,000 industry executives
- Fierce Wireless monthly column
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Product and Market Strategy - Wireless Communications
Defined Terms
- 4G LTE
High-speed network offered by mobile service providers such as Verizon, AT&T, T-Mobile and Sprint to speed up data connectivity on smartphones, tablets, etc.
- BYOD
Bring your own device
- Contextual Computing
The process in which a computer understands its user and delivers the best services for that specific user, such as targeted advertising
- Data Connectivity
The ability to browse the web and send email using a wireless or mobile device
- Femtocell
A small, low-power cellular base station, typically designed for use in a home or small business
- Legacy Systems
Old, often-outdated application programs, computer systems or other computer-related process that are still in use
- M2M
Machine-to-machine communications such as those used by vending machines
- RFID Tags
"Radio frequency identification tags" used to track merchandise from one location to another or track inventory
- SLA
Service level agreement
- Square
The manufacturer of credit card readers that can be attached to mobile phones, allowing vendors to wirelessly accept credit cards from customers
- Telecom
Traditional landline telephone services
- WiFi
Wireless network used by computers, smart phones and other devices