Meet the Expert
Mark Lowenstein
Managing Director, Mobile Ecosystem
- Managing Director of Mobile Ecosystem, the firm he founded in 2002.
- EVP with the Yankee Group - founded and led global wireless programs
- VP, Strategy at Verizon Wireless.
- Selected by Boston Mayor Thomas Menino to determine wireless strategy for the City of Boston (2006)
- Lens on Wireless newsletter is read by more than 10,000 industry executives
- Fierce Wireless monthly column
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Product and Market Strategy - Wireless Communications
Managing Director, Mobile Ecosystem
Risks & Opportunities
Risks
- ROI models for mobile implementation are still not that well established or mature.
- Mobile presents extensive and unique security challenges.
- High cost of mobile services.
- Unreliability of wireless networks.
- Complexity of the mobile value chain.
- Working with smaller “startup companies” whose financial help isn't necessarily guaranteed.
- Uncertainty as to how mobile will leverage the cloud.
- Limited battery life of mobile devices.
- Lack of ruggedness of mobile devices in certain types of work situations.
Opportunities
- Mobile can lead to vastly increased employee productivity.
- Enterprises can start thinking about how to redefine their organization's computing strategy for a "post PC" era.
- Mobile presents many forms of new monetization and efficiency opportunities.
- Mobile can help companies create new lines of business.
- Mobile can help companies save money in many categories of their business.
Product and Market Strategy - Wireless Communications:
Risks & Opportunities
Expert Topic