Craig Peters
- Founder and CEO of Awasu Design
- User experience professional with more than ten years of experience in design, management, and organizational strategy
- Co-founded Bolt | Peters, a user experience research firm acquired by Facebook and serves on the Board of Advisors
- Clients include: Hallmark, Time Warner, Restoration Hardware, PeopleSoft, Blue Shield, KQED, EMC/Documentum, and Wells Fargo
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Organizational Excellence for User Experience Design Teams
Defined Terms
- Agile
Agile is a term most often associated with "agile development," which is a software development methodology. It is not a design methodology.
Agile is in response to an older, less efficient way of developing software in a few large, lengthly, heavily documented stages.
- Lean UX
Broadly speaking, Lean UX is to design what agile is to software development. There are many principles that make Lean UX what it is. For example, design in short cycles of rapid iteration (concept -> design -> test -> learn -> repeat). Another common principle is bringing product people, designers and developers closer together.
- Product development life cycle
The stages involved in getting a product from conception to launch.
- Service design
The Service Design Network defines service design as: "The activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers."
In more common language, service design happens when we apply a design approach to challenges that involve more than just an interface – challenges that involve how people interact with each other, with an organization and with products.
- User-centered design (UCD)
User-centered design refers to an approach to design as well as a collection of activities. A UCD approach is one that puts the end user in the center of the design process. UCD activities and deliverables include user research, personas, experience maps, user flows, wireframes, protopypes and more.