Meet the Expert
Katrina Noelle
Principal, KNow Research
- Conducts focus groups, ethnographies, in-depth interviews, intercepts, and online qualitative methodologies.
- Combines methodologies from traditional in-person research with online and mobile approaches to create custom research design for her clients.
- Clients include companies in the retail, fashion, personal care, consumer packaged goods, technology, medical and financial service industries.
Meeting Packages from $550
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Online, Mobile and Hybrid Qualitative Market Research Methodologies
Principal, KNow Research
Skills
- Moderating skills: unbiased, non-judgmental, empathetic, approachable
- Facilitating skills: team management, conflict resolution, time management, energizing, problem solving, decision making
- An active listener
- Good at probing
- Good people and social skills
- Flexibility to improvise
- Ability to elicit attitudes, motivations and sub-conscious emotions
- Analytical skills
- Business or marketing background to understand context
- Balance of strategic and creative strengths
- Writing skills
- Verbal and visual presentation skills
- Story-telling
Online, Mobile and Hybrid Qualitative Market Research Methodologies:
Skills
Expert Topic