Meet the Expert
Ryan Hughes
Founder, Bardown Inc.
- Championed digital asset management before the data boom on consumer devices, and mobile applications before app stores existed; currently playing a leadership role in the mobile payments market.
- Key player in the creation of SoftCard, a joint venture involving AT&T, Verizon Wireless and T-Mobile USA to develop the world's first wallet to span multiple banks, networks, and mobile operators.
- Currently leveraging the real world experience of deploying mobile payment solutions to assist banks, mobile network operators, handset manufacturers, and everyone in between to deploy products that engage their consumers.
- Named by in-Mobia as one of top 6 influencers in wireless industry; by Sports Business Journal as one of top 10 influencers in mobile sports; by Billboard as one of top 10 executives in mobile music.
- Formerly two-time captain of the Cornell varsity hockey team, a second round draft pick in the 1990 NHL draft, and leading scorer and MVP of the Boston Bruins minor league team in 1995-96.
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Mobile Payments
Founder, Bardown Inc.
Overview
The mobile phone is already at the center of consumers' lives today for information, entertainment and social connections.
It's no surprise, then, that the next natural evolution of the smartphone is to supplant the plastic credit card in the hands of consumers.
With built-in security that is superior to the information stored in a magnetic strip on credit cards, plus its ease of use, the powerful smartphone will become the tool of choice for consumers to pay for goods and services at point-of-sale terminals.
Many players in the mobile payments ecosystem are clamoring to drive value to their stakeholders. Banks, mobile network operators, retailers, handset manufacturers and many others are building solutions to make the leather wallet the next thing to disappear into the smartphone.
Consider the following statistics about mobile phone use, compiled by HigherVisibility.com:
The development of mobile pay systems now allow consumers' credentials to be stored in the cloud via Host Card Emulation on Android and Windows instead of mandating that they be stored in a secure element on the smartphone itself. This has simplified and democratized the mobile payments arena, allowing more businesses to participate without having to forge complex relationships between banks, handset OEMs or mobile network operators.
Forrester research predicts that by 2019 mobile payments in the U.S. will increase from 2015's $52 billion to $142 billion, among Apple Pay, PayPal and payment apps like Square and Google Wallet, plus others that are sure to compete for customers in this hot business opportunity.
It's no surprise, then, that the next natural evolution of the smartphone is to supplant the plastic credit card in the hands of consumers.
With built-in security that is superior to the information stored in a magnetic strip on credit cards, plus its ease of use, the powerful smartphone will become the tool of choice for consumers to pay for goods and services at point-of-sale terminals.
Many players in the mobile payments ecosystem are clamoring to drive value to their stakeholders. Banks, mobile network operators, retailers, handset manufacturers and many others are building solutions to make the leather wallet the next thing to disappear into the smartphone.
Consider the following statistics about mobile phone use, compiled by HigherVisibility.com:
- 61 percent of American adults own a smartphone, which equates to nearly 143 million smartphones in total in the U.S. (1.75 billion worldwide).
- More than half of all customers who search for products on their mobile phones complete a purchase on their smartphones.
- 41 percent of millennials have made purchases from their smartphones.
- By the end of 2015, mobile marketing in the U.S. will generate $400 billion, compared to $139 billion in 2012.
- Mobile ads perform 4-5 times better than online ads.
- Users spend more time on mobile devices than watching TV.
The development of mobile pay systems now allow consumers' credentials to be stored in the cloud via Host Card Emulation on Android and Windows instead of mandating that they be stored in a secure element on the smartphone itself. This has simplified and democratized the mobile payments arena, allowing more businesses to participate without having to forge complex relationships between banks, handset OEMs or mobile network operators.
Forrester research predicts that by 2019 mobile payments in the U.S. will increase from 2015's $52 billion to $142 billion, among Apple Pay, PayPal and payment apps like Square and Google Wallet, plus others that are sure to compete for customers in this hot business opportunity.
Mobile Payments:
Overview
Expert Topic