Meet the Expert
Susan Skinner
Partner, NewsReadyNow
- Emmy Award-winning network producer with 15 years of journalism experience, 10 in network news
- CNN Producer (1995-2005) - Emmy for CNN’s 9/11 coverage
- Field producer for FOX News
- Co-founder and principal of NewsReadyNow providing training for professionals who find themselves speaking in front of a camera for broadcast news, YouTube or Skype or preparation for crisis management
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Media Crisis Management
Partner, NewsReadyNow
Defined Terms
- Crisis center
- Central location, established and controlled by a company or organization, to disseminate information to the media
- Crisis management:
- How an organization handles the media reaction to an event or disclosure that could damage its reputation, brand or bottom line, with the goal of minimizing the impact. It can be anticipated or unexpected.
- Crowdsourced news:
- Information and news that is generated by the public, not journalists, and disseminated via social media. It's not vetted, like professional journalism is, and can be inaccurate.
- Dark sites
- Websites that companies and organizations create in anticipation that a media crisis might erupt, but that don't go live until then
- Media crisis
- An event that puts a company or organization in a negative spotlight and generates heavy media coverage. It can be something the company itself did, or a wider controversy that includes your company or organization.
Media Crisis Management:
Defined Terms
Expert Topic