Meet the Expert
Janet Standen
Co-Founder, Scoot Insights
- Leveraging 25 years of consumer marketing experience in the UK/Europe and in the US to reveal fresh consumer insights that are relevant and directional and inform management teams in making more valuable decisions.
- Focused on bringing rapid, in-person, qualitative consumer understanding to the client/agency team without compromising depth of understanding and ensuring immediately actionable results.
- In the past five years clients have included: 7x7 Magazine, Annie's, BevMo!, Birds Eye Foods, Brita, Cisco, Clorox's Fresh Step, d-CON, Dole, Ebro, facebook, Fleischmann's, Google, Hormel, IHOP, Kraft Europe, Kroger, LeapFrog, Milton's, Nestle, PepsiCo, PG&E, Quaker, Sabra, Samsung, TurboTax.
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Market Research - Qualitative Consumer Insights
Co-Founder, Scoot Insights
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Define clear objectives before you even start.
Ensure the right team is in place.
Make sure all potential phases are considered and understood.
Design the right method within each of the phases.
Identify and locate your target audience.
Ensure you have the right stimulus material.
You must understand how the findings will be used and shared.
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Best practices today.
Best practices today.
Janet draws from years of experience to offer
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