Meet the Expert
Joe Massey PhD
Chairman, Global Reach KK
- More than 40 years of Asian experience in senior positions advising business and government, leading or advising on government and business negotiations, and in research and graduate business education, all focused on Japan, China and Vietnam.
- Served two Presidents in White House posts at the Office of Policy Development and the Office of the U.S. Trade Representative, 1982 to 1992. Assistant U.S. Trade Representative and chief U.S. trade negotiator with Japan and China from 1985 to 1992 with primary responsibility for the development and implementation of U. S. trade policy and negotiating strategy toward Japan and the People's Republic of China. Led all negotiations with China, securing landmark agreements on intellectual property protection and market access, and led or played a major role in some thirty negotiations with Japan across all major industrial and commercial sectors.
- Professor and Founding Director of the Center for International Business at Dartmouth's Tuck School of Business.
- Led the U.S. team in a joint Vietamese-American initiative that launched Vietnam's first modern business school, the Hanoi School of Business at the Vietnam National University in Hanoi. Supervised the training of 350 senior executives of companies that today account for more than 35 percent of Vietnam's GDP.
- Have advised numerous Fortune Global 500 clients on Asian market entry, business development, government relations and regulatory strategies.
Meeting Packages from $750
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Doing Business with the Japanese
Chairman, Global Reach KK
See the first Best Practice free or
Purchase All Best Practices on this topic for $100.00.
Decide how to get your product into the market given your resources: through licensing, a distributor, or establishing a presence on your own or with a Japanese partner.
Prepare for Japan's unique business environment and what it will require to navigate the market, regulatory system and cultural infrastructure.
Expect your partnership negotiation to take more time than in the U.S. and understand the key negotiating points, customs and etiquette.
Consider Tokyo, but also think about other regional cities and the incentives offered to set up shop in those prefectures.
Don't try to enter the market as a SME without a familiar brand and a commitment to the highest quality and standards.
Know how to take advantage when your product or service aligns with Japan's national policy goals.
To find the right partner, include in your due diligence a clear understanding of your prospective partner's key domestic business relationships and its reach into other Asian markets.
Access all 7 of Joe’s
Best practices today.
Best practices today.
Joe draws from years of experience to offer
you exclusive insights and tools.
Buy the full set for $100.00
(applies towards first Expert Package with Joe)
Need focused help from Joe?
Sign up for our Expert’s Package
Sign up for our Expert’s Package
Get trusted, one-on-one support for your business need.
Schedule now for $750
(includes full set of Best Practices)
Doing Business with the Japanese:
Best Practices
Expert Topic