Meet the Expert
Mary Yoko Brannen PhD
Professor of International Business, University of Victoria Gustavson School of Business
- Born and raised in Japan, with advanced studies in the U.S., France and Spain, Mary Yoko Brannen has worked as a cross-cultural consultant for over 25 years to mostly Fortune 100 companies.
- Specializes in helping multinational firms realize their global strategic initiatives by aligning and integrating critical internal organizational resources. Advises management on developing knowledge-sharing architectures, creating a global language strategy, leveraging bicultural boundary-spanners, and careful selection and deployment of global teams.
- Holds the Jarislowsky East Asia (Japan) Chair of Cross-Cultural Management at the University of Victoria Gustavson School of Business and holds a Visiting Professorship of Strategy and Management at INSEAD. She is a founding director of the Institute for Global Learning and Innovation.
- Serves as Deputy Editor of the Journal of International Business Studies – the highest ranked journal in the field of international business.
- As a researcher, internationally recognized as an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena. Current research includes knowledge-sharing across distance and differentiated contexts; also, directing a global research project focusing on biculturals and people of mixed cultural origins as the new workplace demographic.
Meeting Packages from $500
Your Meeting Package Includes:
- All 6 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Global Strategic Audits - Making the Most of Your Global Footprint
Professor of International Business, University of Victoria Gustavson School of Business
Skills
- Knowledge of and respect for the values of biculturalism and multiculturalism
- Experience in cross-cultural management
- Strong management in the areas of human resources, internal communications and leadership
- Knowledge of ethnographic methodology
- Understanding of linguistics and language strategies for global business
- Ability to assess and leverage latent skills of the multicultural workforce
- Knowledge and experience in post-merger integration
- Knowledge of the culture, history and market characteristics of the countries within your global footprint
Global Strategic Audits - Making the Most of Your Global Footprint:
Skills
Expert Topic