Meet the Expert
Reinhard Joelli
TrustedPeer Expert, TrustedPeer, Inc.
- Global Insights (Market Research) Team Leader enabling smarter business decisions for increasing Brand Value and improving Business Results.
- Primary focus is the Global Financial Technology area, with unique broad and deep expertise in Global Brand positioning and tracking, Reputation and Sponsorship research.
- Led and refreshed Global Tracking Studies (Brand Equity Tracker, Ad Tracker, and Sponsorship Tracker) in 30 countries.
- Directed an extensive 10-country, foundational global quantitative positioning study, that provided key input into refreshing Visa’s global brand positioning and tagline.
- Led various complex global research efforts into Brand Architecture / Identity, Naming, Card Design, and other brand related topics.
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Global Brand Research, Positioning and Tracking
TrustedPeer Expert, TrustedPeer, Inc.
Skills
- An extensive broad and deep background in research, analytics and marketing
- A genuine understanding of marketing implications globally, and cultural sensitivity
- Knowledge of key players in international or multi-country research within industry
- Research design and implementation knowledge and experience
- Brand development, positioning and tracking expertise
- Knowledge of research and insights industry trends, e.g., utilization of new technologies
- Background in specific industries – for example, in payment technology
Global Brand Research, Positioning and Tracking:
Skills
Expert Topic