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Melissa Hoglund
- $43 million raised as Director of Development for Non-Profits and Academic Institutions
- 15 years with major advertising agencies focusing on automotive marketing programs
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- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
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Fundraising for Academic Institutions
Defined Terms
- 501(c)(3) Organization
A 501(c)(3) organization is one that qualifies for tax-exempt status according to the U.S. Internal Revenue Service code for schools, religious institutions and the like. As such, charitable donations to a 501(c)(3) are tax deductible to the donor.
- Annual Fund
The annual fund is a recurring, yearly fundraising effort that runs for the entire fiscal year, usually from July 1 through June 30 in schools. Money raised by annual giving goes into the operating budget, or can be designated for a specific purpose identified by the donor. The school will ask every member of every constituency to support the annual fund every year.
- Capital Campaign
From time to time, schools need to conduct capital campaigns to obtain funding to achieve major strategic objectives, which can include facilities, program, endowment or a combination thereof. During a capital campaign, donors are asked for a one-time stretch gift to support a clearly identified major need. Usually, donors are offered the opportunity to make a written pledge that can be paid over three to five years, if they choose. During a capital campaign, donors should be asked to continue to support the annual fund in addition to their capital gift or pledge.