Amazon Web Services, a division of Seattle-based Amazon.com, Inc.

In some corporations, business units or line-of-business (LOB) is synonymous with corporate division or department. 

 Chief Financial Officer

Chief Information Officer

A cloud application (or cloud app) is an application program that functions in the cloud, with some characteristics of a pure desktop application (desktop app) and some characteristics of a pure web app.  A desktop app resides entirely on a single device at the user's location (it doesn't necessarily have to be a desktop computer).  A web app is stored on a remote server and is accessed over the Internet through a browser interface.

A cloud provider is a service provider that offers customers storage or software services available via a private or public network. Usually, it means the storage and software is available for access via the Internet.

Chief Marketing Officer

Chief Technology Officer

A DMR is a partner that sells directly to consumers online without operating storefront operations of any kind.  These include Amazon, CDW, NewEgg, Insight, TigerDirect, and ZipZoomFly.

A hybrid cloud is a cloud computing environment in which an organization provides and manages some resources in-house and has others provided externally. For example, an organization might use a public cloud service, such as Amazon Simple Storage Service (Amazon S3) for archived data but continue to maintain in-house storage for operational customer data.

Information Technology

Private cloud is described as a cloud computing platform that is implemented within the corporate firewall and under the control of the IT department.  A private cloud is designed to offer the same features and benefits of public clouds, but removes a number of objections to the cloud computing model including control over enterprise and customer data, worries about security and issues connected to regulatory compliance.

 A public cloud is based on a cloud computing model where resources such as storage and applications may be shared by multiple companies and accessed over the Internet through a browser interface.  Public cloud services may be free or offered on a pay-per-usage model.

Solution Providers (partners) handle a customer’s project needs from concept to installation through support.  This process normally involves studying the customer's current infrastructure, evaluating the customer's needs, specifying the mix of manufacturers' hardware and software required to meet project goals, installing the hardware and software at the customer's site(s). In many cases, the "solution" also includes ongoing service and support from the partner.

A systems integrator (SI) is a partner that builds computing systems for customers by combining hardware and software products from multiple vendors.

A Value-Added Reseller is a partner that adds features or services to an existing product and resells it to a customer (or end-user) as an integrated product or complete solution. 

A Web App is an application program that is stored on a remote server and delivered over the Internet through a browser interface.