Meet the Expert
Donald Holdsworth
Managing Director, Matchpower Consulting
- Experienced marketing line manager, management consultant with four decades experience esp. new product & market development.
- McKinsey senior advisor and partner, serving clients in retailing, consumer goods manufacturing, financial services.
- Business development and worldwide marketing for PricewaterhouseCoopers, Merck, PepsiCo.
Meeting Packages from $500
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Facing the New Realities in Pharma and Biotech Marketing
Managing Director, Matchpower Consulting
Skills
- A solid grasp of market research tools and techniques
- An intuitive understanding of the importance of identifying and appealing to emotional, non-rational reasons behind decision making
- Some grounding in human psychology and how it informs consumer behavior
- Heavy exposure to branding and brand marketing
- The ability to discern both differences and similarities in how marketing tactics are deployed based on industry and product type
- Some basic familiarity with the science of drug development
- An understanding of the design and implementation of clinical trials
- The ability to envision and implement change on a large scale
- A knack for persuading and coaxing
Facing the New Realities in Pharma and Biotech Marketing:
Skills
Expert Topic