Bas Godska
- Managing Director of Acrobator - Consultancy in e-commerce and digital media companies in travel, fashion and retail, (acting) CMO for Kupivip.ru, Lamoda.ru, Ozon.ru, Enter.ru.
- President of Gogol - an Eastern European Internet Marketing and digital media company providing venture support and e-business strategy development
- CMO Gloria Jeans - the largest Russian retailer specializing in fashion apparel, footwear and accessories for customers of all ages under the Gloria Jeans and Gee Jay brand. Introduced digital thinking into this privately owned, offline Russian $1 billion company.
- CMO Europe for Ebookers.com / Orbitz, online travel
- CMO lastminute.com / Travelocity Benelux, online travel
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Digital Marketing - Entering the Eastern European Market
Defined Terms
- Affiliate Marketing
The process of placing banner ads on other websites.
- B-to-B
Business-to-business transactions
- B-to-C
Business-to-consumer transactions
- Capital velocity cycle
The speed and flow of money.
- Contextual Advertising
Advertising on a website that is targeted to a specific individual who is visiting the site.
- De-duplication
The process of determining which banner ad resulted in the final sale of your product.
- Google Analytics
Google tool used to measure visits to websites, where the visitors are located and how much time they spent on the websites.
- Passport sdelki
"Passport" issued by the Russian government allowing for payments to be received in Russia and deposited in a foreign seller's account.
- ROI
Return on investment
- RTB
The process of selling and buying online display advertising in real time, one ad impression at a time. Also known as Real Time Bidding.
- Search engine bot
The process used by search engines to scan websites.
- SEO
Search Engine Optimization, or the process of using keywords or phrases that will be picked up by search engines.
- SMM
Social media marketing or the process of advertising on social media sites.
- Vkontakte (vk.com) and odnoklassniki.ru (classmates)
The biggest social media sites in Russia.
- Yandex
The dominant Russian search engine for surfing the Internet.