Risks

If you enter the Eastern European market without understanding its digital marketing dynamics, you risk:

• Unnecessary delays, the potential of getting ripped off, and the opportunity costs of going down the wrong digital marketing path.
• Being handicapped from the start if you don't know the local pricing or media, have a local team or subcontractors in place, and have clarity on what your goals are – and through which channels to achieve them.
• Loss of credibility and other resources by making a major commitment to something and doing it poorly.
  

Opportunities

If you enter Eastern Europe and use digital marketing well, the opportunity is enormous for expanding your market into the largest online population of Europe.