Meet the Expert
Bas Godska
Gogol Group, President
- Managing Director of Acrobator - Consultancy in e-commerce and digital media companies in travel, fashion and retail, (acting) CMO for Kupivip.ru, Lamoda.ru, Ozon.ru, Enter.ru.
- President of Gogol - an Eastern European Internet Marketing and digital media company providing venture support and e-business strategy development
- CMO Gloria Jeans - the largest Russian retailer specializing in fashion apparel, footwear and accessories for customers of all ages under the Gloria Jeans and Gee Jay brand. Introduced digital thinking into this privately owned, offline Russian $1 billion company.
- CMO Europe for Ebookers.com / Orbitz, online travel
- CMO lastminute.com / Travelocity Benelux, online travel
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Digital Marketing - Entering the Eastern European Market
Gogol Group, President
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Set up Yandex search engine contextual advertising.
Be fully aware of the loopholes, risks and potential of affiliate marketing.
Make sure your site is optimized for Google and Yandex.
Make the business case for coming into the market.
Ensure you have local payment processing.
Be prepared to handle cash on delivery.
Localize your social media marketing.
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Best practices today.
Best practices today.
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Digital Marketing - Entering the Eastern European Market:
Best Practices
Expert Topic