Meet the Expert
Kate Moore
Founder, Principal Consultant, BrandWorks, LLC
- 23 years experience working and consulting in brand positioning, communication, identity, growth and development.
- Clients have included Johnsonville Sausage, The Hershey Company, Tully's Coffee, The Outdoor Channel, Living.com, Deutsche Post DHL, Corporation Service Company (CSC), Pepsi Foods International, Cadbury Schweppes, Beatrice Foods, Proctor and Gamble, PepsiCo, Nabisco, Miller Brewing Company.
- Strategic focus group moderator and qualitative researcher conducting seminars and workshops in branding, concept development, positioning, and messaging and communication strategy development.
- National marketing director for the Häagen-Dazs Company and senior product manager for Frito-Lay, Inc.
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Developing and Selling Your Brand Internally
Founder, Principal Consultant, BrandWorks, LLC
Skills
- Skills in developing, executing and interpreting creative focus group sessions.
- A commitment to uncovering the truthful essence of a brand, regardless of potential company reverberations.
- An ability to effect organizational change through edicts, program design and development of a short- and long-term budget to support internal branding.
- Ability to establish an effective and independent brand team tasked with assessing internal brand identity.
- Ability to appoint a brand team leader who is skilled at interacting across functions and levels with exceptional interviewing and communication skills, and strong emotional intelligence.
- Ability to formulate a well-defined and well-developed plan to sell the brand internally and assess the level of understanding.
- An honest desire to understand the differences between perceived brand equity and the company's brand reality.
- A strong commitment to bring about internal changes that will facilitate brand strength and longevity and a willingness to make changes based on appropriate market/consumer and employee input to keep the brand relevant.
Developing and Selling Your Brand Internally:
Skills
Expert Topic