Meet the Expert
Mary Carse
TrustedPeer Expert, TrustedPeer, Inc.
- 30 years in senior positions in marketing services & direct marketing agencies around the globe.
- Special focus on digital & loyalty marketing, particularly within the tech, airline & hospitality sectors.
- Recent brands include: HP; Intel; Virgin America; Omni Hotels & Resorts & Joie de Vivre Hotels.
Meeting Packages from $400
Your Meeting Package Includes:
- All 8 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Customer Loyalty Programs and Retention Marketing
TrustedPeer Expert, TrustedPeer, Inc.
Skills
- Good listening skills. You need to hear why there are challenges, what the obstacles are.
- Diplomacy. It's crucial to build support for a loyalty program across an organization, but at the same time have the ability to challenge the status quo and stand your ground.
- Familiarity with technology. Being comfortable discussing the type of infrastructure needed to support the loyalty program is essential.
- Comfort with data analysis and interpretation.
- Understanding of business finance.
- Ability to develop and articulate a concise vision.
- Understanding how to plan integrated marketing communications.
- Ability to define and measure "success."
- Comfort communicating with front-line staff as much as with C-level executives.
- Ability to articulate how the loyalty program will reflect and fit in and enhance the overall brand experience.
- Understanding the limitations – to ensure the brand can deliver on the loyalty proposition.
Customer Loyalty Programs and Retention Marketing:
Skills
Expert Topic