Meet the Expert
Mary Gilbert
President, Kinanda Sustainable Brand Development
- 20 years experience in digital marketing, loyalty marketing and customer relationship marketing.
- Clients have included: Microsoft, AOL, Cisco, 3Com, EA, HP, Intel, Sun, Oracle, Wells Fargo, and Mindjet.
- Built and grew MRM Worldwide's agency account for Microsoft. Led launch of SharePoint, the highest-performing B2B campaign in history of Microsoft. Led the agency relationship with Microsoft's U.S. subsidiary, with $25MM in fees and $100MM media.
- Founded Kinanda Sustainable Brand Development, which helps brands and agencies cultivate behavior shifts and create sustainable institutional value and growth. Clients include Walmart, Virgin Atlantic, Destination British Columbia, Intel.
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Customer Life Cycle Marketing
President, Kinanda Sustainable Brand Development
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Gain a centralized view of the customer.
Create and act on effective segmentation models.
Understand that value propositions now go beyond product and price.
Meet customers where they are through systematic, omni-channel engagement.
Develop an expert guidance system based on integrated data and insights.
View your content engine as a publishing powerhouse.
Build successful relationships with customers by fostering an internal culture of collaboration.
Access all 7 of Mary’s
Best practices today.
Best practices today.
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Customer Life Cycle Marketing:
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