Richard Butterfield
- Principal - Butterfield Speaks - communication, presentation, and media training
- Stand above the crowd and manage stressful episodes with persuasive business communications, compelling strategic messages, dynamic presentations, and media savvy
- Product launches, funding pitches, financial presentations, thought leadership speeches, IPO roadshows, book tours, and courtroom testimony
- Corporate clients include: Microsoft; Gartner; Clif Bar; EBay; CNET; Infospace; Genentech, Bayer Corporation, VISA, Charles Schwab
- Healthcare clients include: Kaiser Permanente; Tenet Healthcare; The Cleveland Clinic
- Legal clients include: Fenwick & West; Sidley Austin; Jones Day
- All 9 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Strategic Messaging - Storytelling
Key Trends
- Storytelling for Product Launches
"While... emerging forms of communications are often based on the latest technologies, it’s ironic that the hottest trend in marketing today just might be the ancient art of storytelling." (Not Just for Bedtime, Marketers Corner the Market on Storytelling, by Phil Johnson Forbes - June 27, 2012)
- Storytelling for Brand Management
For Brands, 2012 Is The Year Of The Story." - (by Kathy Oneto, Fast Company - October 24, 2012)
- Storytelling for Change Management Leadership
"Facts and statistics don’t get the job done. Charts left listeners bemused. Prose remains unread. Dialogue is just too laborious and slow. By contrast, leadership stories can get inside people’s minds and affect how they think, worry, wonder, agonize and dream about themselves and in the process create – and recreate – their organization." - (The Four Stories You Need To Lead Deep Organizational Change, by Steve Denning, Forbes - July 25, 2011)
- Storytelling for Inspiration
"Land & Water Summit Preaches Storytelling" (By Tim Faulkner, ecoRI - March 11, 2013)
"Ballew and Chambers-Price are tapping into the kind of audience that shows up for The Moth, the NPR monthly story-slams staged in a dozen cities, Creative Mornings, and TedX conferences. They are also drawing on marketers' passion for using stories to sell everything from cars (think Jeep) to whiskey (Jack Daniels) and much more." - (by Vickie Elmer, Fortune - January 14, 2013)