Tom Cipolla
- Senior Vice President - Electronic Arts
- General Manager Americas Publishing
- 25 years of delivering revenue and profit across North America
- Grew North American Sales Revenue from $50M to $2B at EA
- Supplier-of-the-Year and Vendor-of-the-Year awards from Wal-Mart, Target, Toys R Us
- Additional Channel Partners: Amazon, Best Buy, GameStop
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Channel Partner Management
Defined Terms
- Channel partner
A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding relationship relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and value-added reseller (VARs) and other such organizations. (Source: Wikipedia.)
- Chief Revenue Officer
Many companies are organizing their sales and marketing organizations under a C-Level sales chief: a chief revenue officer (CRO). The CRO is tasked with P&L responsibilities with a level of independence from the executive staff. The CRO serves as a central gathering point for information and decision-making with respect to sales and marketing.