Target Audience: From general managers to CEOs, especially in companies threatened by disruptive technology or business model innovations. Also, the same executives in companies that have a disruptive new product but plan to launch it into the existing business without considering business model innovation. Stakeholders: Marketing, product engineering, finance, sales and all customer-facing resources Industries Covered Renewable energy, bio-derived chemicals, consumer products, agriculture, material science companies, biotech, pharmaceuticals Target Company Size From Fortune 500 companies threatened with disruptive innovations to start-ups that are threatening them.  Pre-commercial companies with a disruptive technology in need to an equally disruptive business model.