Meet the Expert
Sarah Martin
Managing Director - Corporate Communications, KM Systems Group
- 25 years experience as a communications executive providing strategic, brand and crisis communications support.
- At KM Systems Group, advises companies on communication strategy and execution for enterprise transformation, planned and unplanned CEO and executive transitions, M&A, divestitures, reductions in force and other significant change events.
- Extensive research and knowledge on values, characteristics and motivations of Millennial workers. Advises companies on strategies to attract and retain millennial employees while achieving performance expectations.
- Former vice president of corporate communications for CSC and BearingPoint, responsible for developing and executing global communications strategy and directing worldwide internal and external communications functions.
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Building, Upgrading and Embedding a Successful Corporate Communications Function
Managing Director - Corporate Communications, KM Systems Group
Defined Terms
- Authenticity
- The ability of leadership and management to be genuine and trustworthy; exhibiting honesty, transparency and responsibility in all communications.
- Communications channels
- The way information flows within the organization. Channels are the medium through which a message is transmitted to the intended audience, such as print media or electronic media, which includes web, email and social media.
- Employee engagement
- The relationship between an organization and its employees. Engaged employees are connected and enthusiastic about their work and take positive action to further the organization's interests.
- Integrated communications
- The coordination and consistency of messages across internal and external communications channels.
- Stakeholders
- The groups or individuals who have an interest or stake in the company's success. Stakeholders are internal to the company (leadership, employees) and external (clients, investors, analysts).
- Transparency
- The availability of full information required for collaboration, cooperation and collective decision making. The full, accurate and timely disclosure of information.
Building, Upgrading and Embedding a Successful Corporate Communications Function:
Defined Terms
Expert Topic