Meet the Expert
Sarah Martin
Managing Director - Corporate Communications, KM Systems Group
- 25 years experience as a communications executive providing strategic, brand and crisis communications support.
- At KM Systems Group, advises companies on communication strategy and execution for enterprise transformation, planned and unplanned CEO and executive transitions, M&A, divestitures, reductions in force and other significant change events.
- Extensive research and knowledge on values, characteristics and motivations of Millennial workers. Advises companies on strategies to attract and retain millennial employees while achieving performance expectations.
- Former vice president of corporate communications for CSC and BearingPoint, responsible for developing and executing global communications strategy and directing worldwide internal and external communications functions.
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Building, Upgrading and Embedding a Successful Corporate Communications Function
Managing Director - Corporate Communications, KM Systems Group
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Equip multiple levels of management with communications toolkits containing checklists, templates and messages that explain changes.
Establish productive partnerships that foster transparency among the communications team, executives and key functional areas of the company.
Use a broad variety of print, text and audiovisual elements to explain new or complex material to employees.
Create and monitor feedback channels in order to understand wants and needs of employees.
Develop a crisis communication program with an established team and prepare for multiple crisis scenarios.
Integrate communications with human resources functions to drive proactive messages that better address employee issues and concerns.
Elevate the visibility of strategy-related communications to promote transparency and drive consistency across the organization.
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Building, Upgrading and Embedding a Successful Corporate Communications Function:
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