![David Potter](/cache/photos/174e7f93c2b72eb3724653986ab911eb336f4cb8-1486585813.jpg-290)
David Potter
- Twenty years in roles including co-founder, senior operating officer, and consultant for 9 healthcare information technology companies.
- Deep knowledge of the business models and critical value propositions of the key customers and users of the innovations.
- Multiple successful launches paired with oversight of sustained-momentum based strategies and action plans; experience staging for and raising company-friendly equity capital.
- National senior decision-maker connections in the provider and payer verticals.
- Provides ongoing guidance to management to:
- ensure that strategic decisions align with the targeted exit opportunities
- determine that a pivot is needed to either a new exit strategy
- market/product application of the innovation.
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![David Potter](/cache/photos/174e7f93c2b72eb3724653986ab911eb336f4cb8-1486585813.jpg-150)
Building a Healthcare Technology Venture For Expansion and Acquisition
Key Trends
- Key short-range and long-term trend lines are very favorable.
Growth in the U.S. healthcare informatics and analytics market is projected at nearly 26 percent annually, with the focus shifting away from infrastructure to value-added “specialty” innovation in analytics, diagnostics, and other data optimization tools across a broad spectrum of “need” areas.
This new generation of innovations often leverages technology, or enables components originated outside of health care and adapted to it. In doing so, they create tremendous value for their customers without having to start at square one, and this will be reflected in the valuations placed on truly innovative solutions.
- Traditional infrastructure impediments are being eliminated.
The long-standing curse of systems’ “non-interoperability” is rapidly disappearing. API technology, combined with the open source movement among large platform companies, now enables innovative solutions to readily connect with and have their value amplified by leading infrastructure players.
- Visibility and focus from customers and investors is accelerating.
Opportunities for visibility to customers and potential acquirers are growing rapidly in quantity and quality. Industry bellwether organization HIMSS hosted nearly 50,000 attendees at its 2017 annual conference and is expanding into regional chapters. The industry trade press is growing in numbers, readership, sophistication and reliability at a rapid clip. Regional and local member organizations for digital health innovators are increasing in number, often sponsored by large corporations that benefit from the innovations developed within.
- The precision medicine “marriage” of digital health solutions with genomic and biological data-based treatment decisions is opening a huge new corridor for innovation.
With clinicians only recently becoming heavily reliant on digital data to make treatment decisions, the emergence of individual genomic data as the complementary “mate” that amplifies the accuracy of these decisions is creating a vast array of opportunities. These include opportunities in specialized analytics, decision support, and other forms of integrative and optimization access and interpretive optimization innovation.
- Universities are becoming a great source of innovative intellectual property.
Leading medical schools and engineering schools are increasingly developing strong IP, and their technology transfer offices are actively seeking young companies to license it under favorable terms and successfully commercialize it. This is a very efficient and technologically sound means for young companies to hit the ground running with proven technology solutions, but only if their business cases are fully formed and compelling.