Risks

Companies that do not transform into high-performance organizations can expect to experience a number of challenges:

• The company will be without the necessary technology to keep pace and compete.
• The company will have neither the talent nor the organizational structure it needs to grow in a rapidly changing economy.
• The absence of a shared vision will keep the company from being able to consistently improve and move forward.
• The company will waste money on mergers and acquisitions instead of pursuing valuable external partnerships.
  
• By failing to recognize the value of its employees, the company will become a "revolving door," and will not be able to attract top talent.
  
• Fragmentation into silos and a culture of internal competition will limit the company's ability to work efficiently and compete externally.
  
• Failure to see customers as more than a transaction will lead to a steady increase in customer acquisition costs and lost opportunities for endorsement.

Opportunities

Companies that transform into high-performance organizations can expect a number of positive results, including:

• Adoption of digital technologies will improve communications both internally and externally.
  
• A highly functional and collaborative workforce will be able to design better products and come up with better solutions to problems. 
  
• The organization will be more aware, more agile and more responsive to new opportunities in the ever-changing marketplace.
  
• With a reputation for satisfied employees and a happy, healthy work environment, the company will more easily attract top talent.
  
• Successful external partnerships will lead to an improved product line, faster launches and more cost-efficient marketing and distribution.
  
• Customer acquisition costs will decrease as customer satisfaction leads to return business and active endorsements.