Meet the Expert
Jay Dean
President, Refreshingly Bright Ideas
- Senior marketing executive with experience in nonprofit, Internet, high technology, media, and consumer goods sectors.
- Responsible for brand strategy and comprehensive management of marketing strategy, activities and operations.
- Extensive operational experience managing mid-sized nonprofit and for-profit organizations.
- Strategic planner for blue-chip global advertisers. Board member and advisor to top environmental nonprofit organizations.
- Innovator in the fields of Internet personalization, high tech brand strategy, advertising account planning, brand equity research, and consumer psychographic research.
- Career highlights include globally recognized media campaigns and strategic planning for new product launches that rank as some of the most successful of all time.
- First American account planner in advertising industry.
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Your Meeting Package Includes:
- All 8 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Brand Strategy for Nonprofits
President, Refreshingly Bright Ideas
See the first Best Practice free or
Purchase All Best Practices on this topic for $100.00.
Create a sharply focused brand proposition around your competitive differentiation.
Focus the brand on your most important prospect group.
Get genuine buy-in from staff and volunteers. Nothing will stick otherwise.
Look objectively and critically at your Brand Identity - mission statement, logo, tagline, messaging.
Fix obstacles to implementation. In nonprofits, this can be half the battle … or more.
Set measurable objectives and measure them!
Practice "strategic opportunism."
Ensure that Brand Strategy serves both bottom lines -- mission and financial.
Access all 8 of Jay’s
Best practices today.
Best practices today.
Jay draws from years of experience to offer
you exclusive insights and tools.
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(applies towards first Expert Package with Jay)
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Brand Strategy for Nonprofits:
Best Practices
Expert Topic