Meet the Expert
John Phillips
President, Colony Marketing
- 25 years management and marketing experience with focus on brand strategy and product marketing
- Executive Marketing positions for Fortune 100, mid-size, and early-stage companies
- Brands include Sony children and family media properties, Colgate toothbrushes, Mennen Speed Stick, and Konica photo imaging products
- During tenure, Sony properties Sesame Street, Random House and Golden Family Entertainment properties earned 30+ RIAA gold and platinum awards, 2 Grammy awards, and 1 Emmy award
Meeting Packages from $400
Your Meeting Package Includes:
- All 10 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Brand Strategy - Consumer Products and Services
President, Colony Marketing
Skills
REQUIRED:
- Direct experience in launching, relaunching and refreshing brands and products.
- Leadership skill at not only a conceptual/strategic level but also a tactical/implementation level.
- Analytical skills in research and insight.
- Functional experience in marketing.
- Communication skills especially in writing, presentation and management of creative services.
- Relationship skills in team-building and collaboration.
- Networking skills to connect across internal functions and levels within the organization, as well as external stakeholders.
DESIRED:
- MBA in marketing.
- Functional experience in market research, communications, general management.
- Resourceful and entrepreneurial: highly productive and able to generate actionable plans with limited resources.
- Financial ability to model and manage budgets within the context of larger organizational priorities.
- Additional personality traits: Open-minded, self-directed, enthusiastic, adaptable.
Brand Strategy - Consumer Products and Services:
Skills
Expert Topic