Risks

A company that fails to make informed bank selection, strategy and management decisions faces the following risks:

• The company is unable to leverage its banking services and fees to maximum advantage.
  
• Because the company works with only one bank, it leaves itself vulnerable to external and internal shifts that could affect its access to credit. 
  
• Working with more than one bank, the company does not maintain the right mix of bank services to ensure ongoing and affordable access to credit. 
  
• The company gets blindsided by regulatory changes that it should have anticipated. 
  
• The company is a "small fish in a big pond" at a bank that does not value its business very highly.
  
• The company makes important financial decisions based on incomplete or obsolete information.
  
• Because the company does not keep its banking partners informed when problems develop, their banking partners can't help the company in a crisis.
  
• The company has no ongoing trusted banking relationship where it can get advice and craft solutions. 

Opportunities

A company that makes informed bank selection, strategy and management decisions can enjoy a number of advantages:

• By getting banks to compete for its business, the company obtains better deals on banking products and services.
  
• Because it maintains the right mix of products at each bank, the company can maximize its access to affordable credit and other key banking services.
  
• The company is able to anticipate and adjust to the changes created by new banking regulations before these ever become a problem.  
  
• The company works only with banks that genuinely value its business.
  
• Because it regularly assesses its banking relationships, the company keeps them all at peak performance.
  
• Because the company keeps its banking partners fully informed, those banks are better able to help the company weather any storm.