Meet the Expert
Brian Bennett
SVP Sales & Marketing, Facilitr
Professional Experience: B2B go-to-market executive with particular expertise in Indirect Channels. Blend of Sales, Marketing, and Demand Generation experience gained primarily at venture-backed software companies in Silicon Valley and NYC. 5 years involved with digital marketing solutions, and multi-channel ad agencies.
Sweet Spot: An executive position (VP or above) with a growth stage software business, with responsibility to identify and develop new revenue streams from an Indirect Channels charter, to compliment an already established Direct sales channel. Leading a team of 5 to 50 people.
What I’m good at:
- Strategic Go-To-Market Plan Development – With an emphasis on Demand Generation, Sales, and Indirect Channels
- Indirect Channels/Business Development – Identify and develop incremental revenue streams
- Sales – Direct, Indirect, Inside. Lead and build teams of quota carrying reps
- Demand Generation – Blend of traditional and digital marketing. Drive MQL contribution
- Sales Process Optimization – CRM best practices, Marketing alignment, training, measurement.
- Coaching and mentoring junior sales professionals
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
B2B Go-To-Market Sales and Demand Generation Strategies for New Market Initiatives
SVP Sales & Marketing, Facilitr
See the first Best Practice free or
Purchase All Best Practices on this topic for $100.00.
Be true to your target markets.
Build your MDB and then use it for demand generation.
Identify and embrace 'how' prospects want to buy from you.
Assess and prioritize your sales channels.
Develop holistic metrics.
Map out your sales process. Then optimize it for efficiency.
Sales and marketing must be aligned.
Access all 7 of Brian’s
Best practices today.
Best practices today.
Brian draws from years of experience to offer
you exclusive insights and tools.
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(applies towards first Expert Package with Brian)
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B2B Go-To-Market Sales and Demand Generation Strategies for New Market Initiatives:
Best Practices
Expert Topic