Corporate communications is a vital function to helping advance a company's vision and strategy across multiple stakeholder groups.
It should be integrated within the enterprise to help ensure it is best positioned as a source of timely and relevant information and an agent for communicating and managing corporate change.
A successful communications function ensures that information reaches employees at every level and that feedback is solicited and captured, and then provided to management.
A well-designed and executed corporate communications program fosters an environment of transparency and trust to engage leaders and employees to help a company attain its strategic goals.
It should be integrated within the enterprise to help ensure it is best positioned as a source of timely and relevant information and an agent for communicating and managing corporate change.
A successful communications function ensures that information reaches employees at every level and that feedback is solicited and captured, and then provided to management.
A well-designed and executed corporate communications program fosters an environment of transparency and trust to engage leaders and employees to help a company attain its strategic goals.
Meet the
Expert
Sarah Martin
About Sarah
- 25 years experience as a communications executive providing strategic, brand and crisis communications support.
- At KM Systems Group, advises companies on communication strategy and execution for enterprise transformation, planned and unplanned CEO and executive transitions, M&A, divestitures, reductions in force and other significant change events.
- Extensive research and knowledge on values, characteristics and motivations of Millennial workers. Advises companies on strategies to attract and retain millennial employees while achieving performance expectations.
- Former vice president of corporate communications for CSC and BearingPoint, responsible for developing and executing global communications strategy and directing worldwide internal and external communications functions.
Experience
Managing Director, Corporate Communications
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KM Systems Group
Apr, 2013
—
Present
- Provides strategic communications support to companies on a consultative basis.
- Specialties include corporate communications, crisis communications, message development, transformation and change management, employee communications, public relations, analyst relations, investor relations, reputation management, and website optimization.
- Also served as managing director, 2006-2009.
Vice President, Corporate Communications
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CSC
Aug, 2008
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Mar, 2013
- CSC provides Next Generation IT Infrastructure Services, Cloud Computing, Cyber Security, Big Data, Consulting and Industry Focused Application solutions.
Vice President, Corporate Communications
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BearingPoint
2004
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2006
- Responsible for developing and executing global communications strategy and directing worldwide internal and external communications functions, including public relations, internal communications, industry analyst relations, and alumni relations.
- As managing director, 2001-03, led communications programs and strategies during BearingPoint's rebranding campaign and extensive global acquisitions.
- Was an integral part of the communications activities that supported the company's initial public offering in 2001.
National Director, Strategic Communications
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KPMG Consulting
1991
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2001
As National Director, Strategic Communications, 1999-2001:
As National Director, Analyst Relations, 1997-99:
- Developed new, autonomous marketing and communications functions in spinoff of consulting business from KPMG LLP (tax, audit).
- Managed pre-IPO and IPO employee communications activities working with CEO, CFO, COO, general counsel, bankers and underwriters.
- Developed communications strategies and programs for 10,000-employee global workforce to include online newsletters, web-based communications, and town hall forums.
- Launched $9 million corporate sponsorship with golfer Phil Mickelson.
As National Director, Analyst Relations, 1997-99:
- Built new corporate function for educating and influencing technology analyst community on company’s business strategy, product and service offerings, and financial performance.
- Counsel to chairman and industry and product SVPs for analyst briefings and discussions.
- Served as lead corporate spokesperson to analyst community.
As Senior Manager, Federal Services Practice, 1991-97:
- Led new product development and marketing projects for federal government clients
- Managed team of consultants in business development and delivery activities.
- As director of business development, built new business development function and knowledge management system for fastest growing business unit within KPMG.
Education
Boston University
MA, BA, International Relations, 1988-89
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